Very difficult to analyze as it contains information all jumbled together in one field and so a year of so back I wrote a complex Access database to try to parse out some results. There is a spreadsheet on the FAA site (in settings under the sales area) that lists all the financial transactions on your account. But it still comes back to the question – what worked and how did it impact what people actually bought? Analyzing Fine Art America Sales I’ve published this chart before and it shows that my social media efforts didn’t achieve much in 2021, but most likely had a lot to do with sales in 2022 as I more than doubled my income. So the first two years of my analysis were prior to this point and the final 2 (and a bit) years were during my marketing activities.
I really focused on some social media activities to try to boost my sales in February 2021 and published my first article about selling fine art prints then. I have sales earlier than that (back to 2012), but I wanted the analysis to match the period where I did a lot more promotional work.
So, I started thinking about my own work and what sort of photographs sell and what doesn’t and can I draw any conclusions from that? I looked back over 2019 to 2023. He is trying to decide if FAA is not a good investment in terms of money and the large amount of time he has spent on Twitter and elsewhere pushing his work. Plus, there is probably a massive cost to have something printed by FAA and delivered to Indonesia.
He is based in Indonesia and so much of this work is of places and subjects in Indonesia and the culture there is not to have photographs on the wall. He has been uploading there for some time, paying for their professional package that includes the personal website, and has sold absolutely nothing. So what sort of photographs sell as wall art, and what can we do to improve our success? That is the $64,000 question! I started thinking about this because a follower of this blog recently asked the question on the Fine Art America forum. Paintings appeal to a certain audience and I have little experience on trying to explain what sort of paintings sell, but photography is probably of interest to many of my readers. Artwork is a very personal thing and the reasons that people buy art for their walls are numerous.
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